Exploring the Extraordinary

As part of our relentless quest to Be Extraordinary, we have created one of the world’s most detailed landscape photographs. This breathtaking image has detail at its heart – which is why the Bentley Flying Spur is pictured, a car that celebrates the appreciation of difference. The stunning scene was captured at a height of 1,000 feet, using a camera suspended from a crane set on one of Dubai’s tallest buildings.

From inspiration to creation, the project was a celebration of detail – an approach necessary when producing a photograph made up of 1,825 individual images. The result is now available to explore – so to visit the unlocked image, just click the link below.

It’s a truly unique photograph, enabling you to explore an extraordinary car in a stunning location.

To explore the photograph now, click here.



As with any extraordinary endeavour, creating one of the world’s most detailed examples of landscape photography means overcoming obstacles – and in some cases, these issues have never been tackled before.

This will come as no surprise when you consider some of the numbers involved in the story of this photo.

The picture is made up of 1,825 individual images. When stitched together, this amounts to an astonishing 57.7 billion pixels of detail.

Any photography project taking place in Dubai is immediately met with the issue of heat – over 40°C at this time of year. What’s more, shooting from a building of this size means allowing for movement from the wind. While our team was stationed on the rooftop, wind speeds averaged over 15 mph – enough to disrupt the millimetre-perfect camera positioning necessary to capture the image sharply.

In keeping with Bentley’s constant journey of improvement, the image had to be even more extraordinary than our first gigapixel image – a photograph of the Mulsanne Extended Wheelbase on the Golden Gate Bridge. To achieve this, we’ve adapted the image to allow for even greater, interactive exploration. Not only can you see more of Dubai, but you can see more of the Flying Spur. 

To explore the entire image, click here.



Our original gigapixel image featured a stunning piece of civil engineering – the Golden Gate Bridge. Our location for the second shot had to take the concept to new heights.

Dubai is the fastest growing city in the world and a go-to destination for global travellers. It is also one of the world’s most advanced and ambitious cities – something that can be seen in practically everything its inhabitants have created.

As well as being home to the 164-floor Burj Khalifa, the world’s tallest building, Dubai has a flourishing arts scene and true creative depth – something that is often overlooked on first visit to a city usually billed as a commercial metropolis. But we saw it as yet another reason to set our extraordinary image in this city.

Dubai is not only home to our latest gigapixel image, but also our most prestigious locations, the Bentley Emirates showroom and the St. Regis Dubai Bentley Suite. Both of these immaculate spaces showcase design themes that evoke contemporary elegance and stylish refinement – traits shared by the city and the Bentley brand itself. Wherever you explore in Dubai, extraordinary design is not far away.

To explore the extraordinary design of Dubai, click here.



At the heart of everything Bentley does is an irrepressible drive to create extraordinary things. It’s this constant force that leads to a design language showcasing style, luxury and forward thinking. It’s an ethos that’s crystalised in the vision of John Paul Gregory, Bentley’s Head of Design.

John Paul plays an important role in the photography project. Starting from the centre point of our panoramic photo, he provides an in-depth tour of the car – both inside and out – and the Bentley brand through a 360° video. Once he has shared his knowledge of the new Flying Spur W12 S, John Paul gives you a guided tour of Dubai, its cutting-edge Bentley showroom and the opulent St. Regis Dubai Bentley suite.

Interviewed on the part he played in the gigapixel project, John Paul explained that both Dubai and the Flying Spur W12 S “were built on an ambition for creating something that was perceived as impossible”.

To explore his extraordinary viewpoint, click here.



This project is a celebration of detail – a fact that made the Flying Spur the obvious choice. The Flying Spur is designed for every moment in a modern luxury life, from work to the weekend. In particular, it suits those seeking effortless performance with a striking sports appearance – a luxurious sedan with the power of a supercar.

The Flying Spur is designed to be as at home in the city as it is comfortable on the open road, a trait perfectly embodied by Dubai – a city of endless possibility surrounded by near endless desert roads.

Rich in handcrafted details, the Flying Spur W12 S features jewel-like LED headlamps, dark tint rear lamps, the finest hand-stitched leather interiors and a 6.0-litre twin-turbo W12 engine. When it comes to Flying Spur, the difference isn’t one thing, it’s everything.

The dark aesthetic of the Flying Spur W12 S can be appreciated from a distance and up close – something we now invite you to do, via the latest Bentley gigapixel experience.

To explore the extraordinary Flying Spur, click here.