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Close up of hands, sewing a Hotspur hide in Dream Factory, Crewe

Close up of hands, sewing a Hotspur hide in Bentley Dream Factory, Crewe

Factory visits and the Bentley experience

Join us for an exclusive look inside our extraordinary factory in Crewe.

Explore our factory

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Close up of detailed contrast stitching set in Portland hide.

Bentley Factory tour, two visitors being met by friendly staff at reception and Flying B radiator mascot in view.

Customer factory experience

As a valued Bentley customer, you are invited to an exclusive behind-the-scenes experience at our world-renowned production facilities in Crewe, Cheshire. Guided by one of our expert hosts, this privileged tour offers a rare glimpse into the meticulous craftsmanship that brings your Bentley to life. Journey through our wood and leather shops, and explore the main assembly hall where your dream car takes shape. This is a unique opportunity, reserved solely for our customers, to witness the passion, precision, and dedication that define every Bentley.

Self guided tour

terms and conditions

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Historic lineage tour

A visit to Bentley Motors in Crewe Cheshire, to view our Historic Lineage Exhibition, is an experience that is normally reserved exclusively for Bentley customers, however for a limited time we are opening our doors and offering the opportunity to motoring enthusiasts.

Your experience will begin at CW1 House, our stunning Showroom, where you will be met by one of our experienced customer hosts who will guide you into our Lineage Exhibition where you will be immersed in a digital journey through the history of Bentley followed by a viewing of our most historic and iconic Pre-War cars which form part of our heritage collection.

Following the Lineage tour you will be invited to explore the latest Bentley model range, whilst enjoying a complimentary refreshment. There will also be the opportunity to purchase Branded Goods from our Bentley Boutique.

The Lineage tour is available on various dates (Monday– Friday) - places are strictly limited and pre-booking is essential. Ticket Price: £15 per person, payable by card only, on the day of your visit.Your visit will last approximately 60 minutes.

Please contact the Bentley Experience Team on +44 (0) 1270 220600 to make your booking.

Terms and Conditions

Six visitors entering Bentley CW 1 house in glass exterior, with rear view of Bentley Bentayga in Beluga colour

About Bentley

CW1 House

CW1 House warmly welcomes all visitors to Crewe. Our stunning showroom is open to the public, offering a chance to explore the latest Bentley model range. Whether you're a long-time enthusiast or simply curious, CW1 House invites you to experience an insight into the world of Bentley.

Opening Hours:

8am-4.30pm – Monday to Thursday

8am-12pm – Friday

Closed – Saturday & Sunday

As various events take place at CW1 house throughout the year we recommend calling our reception before you visit to check availability. Tel. +44 (0) 1270 220600

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Personalise your Bentley

Discover the true essence of Bentley craftsmanship by personally creating and commissioning your own Bentley right here at our factory. Drawing inspiration from the vast array of options you’ll see during your tour, whilst getting to know the skilled craftspeople who handcraft your car, our expert hosts will guide you on this journey, tailoring every detail to your exact tastes and preferences in our dedicated commissioning area. For those seeking a truly personalised and unique design, we offer the opportunity for a one-to-one co-creation session with our talented Mulliner designers, ensuring your Bentley is a perfect reflection of your vision.

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Sign off your car at the home of Bentley

After placing your order, we know the anticipation of waiting for your bespoke Bentley to be hand-built and delivered can be hard. We are delighted to invite customers to be part of the final chapter in your car’s creation by takng part in the Sign Off process at our state-of-the-art ‘Excellence Centre for Vehicle Finish’. Guests will embark on a personalised factory tour, culminating at our Check Point 8 area, where you'll witness your car in its final build stages and have the unique opportunity to personally complete the production process. Our expert hosts will guide you through this unforgettable experience, immersing you in the extraordinary details of your Bentley and capturing memories that last a lifetime. For more information on this exclusive opportunity, please contact your local Bentley dealer.

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