There are many unmistakable characteristics that define a Bentley – handcrafted luxury, distinctive design, breathtaking power and performance, a refined and exhilarating driving experience. Yet it is the combination of these characteristics that makes our brand so unique.
The six-time success at Le Mans has made Bentley more than a car - it has come to stand for a way of doing things: with spirit, flair, courage, instinctive intelligence and teamwork. Endurance racing has always been a way for us to test, strengthen and improve the cars.
The dedication and determination that we bring to building our cars intensifies the unique experience every Bentley driver takes from ultimate relaxation to ultimate exhilaration. The task of a Bentley may be to take customers from A to B. But its how we get them there that demonstrates everything about the marque.
More than any other trait, power is the defining characteristic at the heart of our brand. In a Bentley, it’s that distinctive surge, like a giant hand pushing you towards the horizon. In the way we do business, its total self-confidence – delivered with a very British sense of understatement. The Bentley way is to make things appear as effortless as possible.
A Bentley is unmistakable – all it takes is a glance at the twin headlights, matrix grille or the high waistline to know one. The paradox of the car is that although it is instantly recognisable, it takes time and effort to hand-build each one. That’s the assured Bentley hallmark.
A hand-built car using the finest quality natural materials takes time. Yet, while others may do things ‘meticulously’ or ‘painstakingly’, Bentley has always been about passion. In fact, our entire reputation rests on the experienced skills and passion of our people, handed down through generations. Many of our people say that they work on each Bentley as if it were going to be their car. They want to get it right. It’s no wonder that every machinist who creates a set of upholstery signs the back of it with his or her initials.