Bentley brand manifesto

These commitments – which form part of our “Beyond100” strategy – mean we will go from being the world’s largest producer of 12-cylinder engines to having no internal combustion engines in a single decade – a real transformation, but one that stays true to W. O. Bentley’s iconic vision: ‘to build a fast car, a good car, the best in its class.’ Our journey also involves us looking at our entire production process.

The Bentley factory in Crewe is already the first luxury car factory in the world to be certified carbon-neutral by the Carbon Trust – and now we’re planning to go further still reinventing Bentley’s manufacturing with the ‘Dream Factory’, we will incorporate unique customer and employee experiences. Combining unique customer and employee experiences we will create an ultra-flexible, hyper personalised facility.

Our customers have always demanded cars that combine stunning design, exceptional craftsmanship and thrilling performance, and we will continue to deliver exactly that. But the luxury consumers of today and tomorrow are also looking for a brand-new form of sustainable and ethical luxury – and that’s what “Beyond100” will create.