Bentley Brand Manifesto


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At Bentley, we’ve been making sure our customers enjoy extraordinary journeys for over a century. Now, we’re taking the next step on our own extraordinary journey – one towards a particularly ambitious destination that sees Bentley becoming the most sustainable luxury automotive brand in the world. This is the route we plan to take.


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Bentley's Commitments

  • Our Five-in-Five plan commits to a new electric model each year from 2025 – all designed and developed in Crewe
  • Five additional derivatives added to the current Bentayga Hybrid to meet the diverse needs of Bentley customers
  • £2.5 billion of sustainable investment to transform Bentley’s entire product portfolio, and transform Crewe into a world-leading ‘Dream Factory’: next generation, digital, flexible and high-value manufacturing facility
  • By 2026, we will have embraced electrification, producing only plug-in hybrid vehicles and battery electric vehicles
  • We have committed to further reducing the environmental impact of our factory by 75% by 2025 – which includes going plastic-neutral, too
  • We’re also aiming to be end-to-end carbon-neutral by 2030, going on to become climate-positive with all of our operations at Crewe
  • Every car we create from 2030 onwards will be a battery electric vehicle
  • Bentley’s partners are also being encouraged to support Bentley’s goal of being end-to-end carbon neutral by 2030, with suppliers expected to meet minimum sustainability standards.
  • This will extend to Bentley’s global retailer network, each aiming for carbon neutrality by 2025, a journey which has already begun.
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Bentley's home in Crewe

These commitments – which form part of our “Beyond100” strategy – mean we will go from being the world’s largest producer of 12-cylinder engines to having no internal combustion engines in a single decade – a real transformation, but one that stays true to W. O. Bentley’s iconic vision: ‘to build a fast car, a good car, the best in its class.’ Our journey also involves us looking at our entire production process.  

The Bentley factory in Crewe is already the first luxury car factory in the world to be certified carbon-neutral by the Carbon Trust – and now we’re planning to go further still Reinventing Bentley’s manufacturing wit the ‘Dream Factory’, we will incorporate unique customer and employee experiences. Combining unique customer and employee experiences we will create an ultra-flexible, hyper personalised facility.  

Our customers have always demanded cars that combine stunning design, exceptional craftsmanship and thrilling performance, and we will continue to deliver exactly that. But the luxury consumers of today and tomorrow are also looking for a brand-new form of sustainable and ethical luxury – and that’s what “Beyond100” will create.

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For over 100 years, Bentley has defined grand touring. Now we’re going to redefine it. Join us on this next step of our extraordinary journey.