Bentley Motors Reception, at the Home of Bentley in Crewe, wins prestigious UK design award
Bentley is 'overall winner' at 2012 Society of British Interior Design Awards
An innovative new look for Bentley’s historic headquarters has won a prestigious design award. The redesigned reception and entrance area has been announced as the “Overall Winner” at the 2012 Society of British Interior Design Awards. The prestigious award was presented at the House of Lords on 30th November and judged by a range of influential designers including Jimmy Choo OBE.
The area was designed by Bentley’s marketing team in conjunction with leading British design agency FutureBrand. The space combines all the hallmarks of Bentley’s contemporary luxury design values with a modern twist. Fine Bentley materials are showcased in the bespoke furniture which features traditional Bentley veneers and hides, whilst the unique skills of Bentley’s craftsmen and women are embodied in a handcrafted desk which echoes the graceful lines of a Bentley car. Trophies from Bentley’s famous heritage are displayed alongside an innovative new boutique for the Bentley Collection.
Stefan Buescher, Bentley’s Director of Product and Marketing, comments on the achievement:
“We are delighted that the design of our new reception area has been recognised with such a prestigious, international award. Bentley is a globally renowned luxury brand with a strong heritage and forward thinking innovative design. We are planning significant growth for the company in the coming years and updating our global brand DNA is a key part of that journey”.
“The unique luxury design language we have used at our ‘Home of Bentley” in Crewe represents a significant and innovative step for our corporate brand identity. With this international award under our belts, we couldn’t have asked for a better start!”