AN INSPIRATIONAL APP
From Bentley’s vast selection of exterior paint colours, wheels, leather hides and wood veneers, billions of combinations are possible. To help inspire and guide customers when choosing their cars, the Bentley Inspirator app represents a commissioning experience like no other.
Using the latest in emotional recognition technology, it guides users through an immersive film that is shaped, directed and inspired by their facial and emotional reactions. It then uses this data, in tandem with algorithms based on a database of 3.4 million faces from 75 countries, to suggest colours and styling options that the customer may not have consciously considered.
It concludes with the delivery of a curated Bentley specification in a special digital magazine, based purely on the user’s emotional reactions to the footage. The Inspirator can be downloaded for personal use for free , for both the iPhone and iPad.
Download the Bentley Inspirator from the App store.