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Bentley has always stood for more than the cars it builds in its factory. And nowhere is that more apparent than at its flagship store in Dubai, where a luxurious experience awaits those who pass through the striking luminary façade and ride the lift to the stunning rooftop terrace.

Experience the Best of Bentley
Situated on Sheikh Zayed Road – one of the most prestigious addresses in Dubai – Bentley’s flagship Dubai showroom is the largest of its kind in the world. Yet across its 75,000 feet of exquisite internal space, it offers its visitors much more than cars. It has been designed to provide a truly five-star experience, both for Bentley owners and for those who might one day become one.

Wherever you are from in the world, you are welcome to drop into Bentley Dubai to relax, enjoy a coffee and take in the breathtaking views from the rooftop terrace, at what is fast becoming a go-to destination for the city’s most discerning drivers.

To see more or arrange your visit to Bentley's Dubai showroom, click here.

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On arrival, the first thing to strike you is the showroom’s stunning Luminary Facade: An illuminated, curved glass wall comprising 160,000 LED lights, with the power to display film and imagery in a near-limitless spectrum of colour. Think of it as an enormous, high-resolution screen, draping Bentley’s classic diamond pattern around the walls of a beautiful building – a sculpture in light.

Thanks to cutting-edge number-recognition software, the licence plates of visiting customers can be projected into the Aqua Graphic water curtain at the entrance – the first stage of entry into an extraordinary luxury world.

Read more about the technology behind the Dubai Showroom Luminary Facade here.

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A St. Regis Welcome

When it came to training the doormen in the art of hospitality, Bentley turned to its long-standing partner, St. Regis Hotels, for assistance. St. Regis – owner of some of the world’s most prestigious venues – provided training to ensure that every visitor to the Bentley Dubai showroom is treated to the same respectful, friendly welcome they would expect at a luxury hotel.

As you are shown through the doors into the showroom, a valet will whisk your car away to the three-storey underground car park, where it will be stored securely during your visit.

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Once inside, a Bentley host will offer you a refreshing cool towel and guide you through to the Bentley coffee bar, where you can relax with the drink of your choice from the friendly barista before continuing with your experience.

Since the showroom opened, the coffee bar has become a go-to destination for a thriving community of Bentley drivers and enthusiasts who gather there on Friday mornings. And for anyone in need of a little retail therapy, the Bentley Boutique offers a wide range of handcrafted pieces from the Bentley Collection, including luggage, apparel and fragrances.

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As well as the bar and the Bentley Boutique, the ground floor of the showroom houses the full range of Bentley models, plus a special personalisation area, where you can explore the myriad possibilities available when choosing your next Bentley. The Mulliner room, meanwhile, provides an opportunity to learn more about commissioning a truly bespoke car. For guests who require extra discretion on their visit, this room can also be accessed via a secret door from the VIP entrance.

A beautifully crafted lift, lined with the same quilting that can be found in every Bentley, transports you between the building’s three internal floors. A screen plays the latest Bentley films, immersing you in the brand’s story as you move around the building.

On the second floor, a range of exquisite pre-owned Bentleys are displayed, before you encounter the building’s crowning glory: a sunlit roof terrace from which to enjoy the Dubai skyline. With a stunning glass car lift so you can bring your Bentley with you, the roof terrace becomes the stage for an unforgettable photo opportunity.

Every host at the showroom is equipped with the latest portable technology, ensuring that whatever floor you arrive at, you can expect to be welcomed by someone who knows who you are and, crucially, why you have chosen to visit Bentley Dubai.

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Alongside its modern details, the showroom includes a traditional Majlis or ‘sitting place’. Created for customers, Bentley owners and other VIP guests, its décor blends traditional Arabic patterns with the finest contemporary Bentley materials.

Visitors from elsewhere in the Middle East may be interested to learn that a new Abu Dhabi showroom will be opening later in 2017, featuring its own Luminary Façade and its own take on the luxury experience provided by the team at Bentley Dubai.

Click here to contact Bentley Dubai for more information. 

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Bentley Dubai and Harper's Bazaar Arabia

Harper’s Bazaar Arabia’s 'Best Dressed' special edition features 40 of the most stylish and inspirational women in the Middle East region. The 2017 the issue launched during the magazine’s 10th Anniversary with a fabulous event in Dubai, supported by Bentley.

Bazaar editors styled the women in the most current looks and trends and featured two models in a special photo shoot featuring a Bentley Continental GT V8 S Convertible at the Park Hyatt in Dubai.

A bespoke Bentley image is featured in the Harper's Bazaar Arabia magazine and can also be seen online here, and on @HarpersBazaarArabia’s Instagram and various social media accounts.