A GLITTERING NEW LANDMARK
On arrival, the first thing to strike you is the showroom’s stunning Luminary Facade: An illuminated, curved glass wall comprising 160,000 LED lights, with the power to display film and imagery in a near-limitless spectrum of colour. The lighting can be altered to reflect the time of day, to replicate the exact colour of a particular car or to celebrate national and international events. It can also project stunning visuals (such as detailed images of Bentley veneers), stream video and host a range of spectacular illuminations.
The diamond pattern used across the façade is based on the exact proportions of Bentley’s classic quilted stitching design, while the plunging curves of the luminary wall are based on the elegant lines of the cars. The showroom was built in conjunction with Al Habtoor Motors, Bentley’s retail partner in the United Arab Emirates, and the Al Habtoor family are also behind a host of other iconic buildings in the region, including Dubai airport, the Burj Al Arab and the Yas Marina – all famed for their sweeping curves. Which means the Bentley showroom feels like a completely natural addition to Dubai’s breathtakingly varied skyline.