THE HOME OF BENTLEY IN DUBAI

On arrival, the first thing to strike you is the showroom’s stunning Luminary Facade: An illuminated, curved glass wall comprising 160,000 LED lights, with the power to display film and imagery in a near-limitless spectrum of colour. The lighting can be altered to reflect the time of day, to replicate the exact colour of a particular car or to celebrate national and international events. It can also project stunning visuals (such as detailed images of Bentley veneers), stream video and host a range of spectacular illuminations.

The diamond pattern used across the façade is based on the exact proportions of Bentley’s classic quilted stitching design, while the plunging curves of the luminary wall are based on the elegant lines of the cars. The showroom was built in conjunction with Al Habtoor Motors, Bentley’s retail partner in the United Arab Emirates, and the Al Habtoor family are also behind a host of other iconic buildings in the region, including Dubai airport, the Burj Al Arab and the Yas Marina – all famed for their sweeping curves. Which means the Bentley showroom feels like a completely natural addition to Dubai’s breathtakingly varied skyline.

As well as the bar and the Bentley Boutique, the ground floor of the showroom houses the full range of Bentley models, plus a special personalisation area, where you can explore the myriad possibilities available when choosing your next Bentley. The Mulliner room, meanwhile, provides an opportunity to learn more about commissioning a truly bespoke car. For guests who require extra discretion on their visit, this room can also be accessed via a secret door from the VIP entrance.

A beautifully crafted lift, lined with the same quilting that can be found in every Bentley, transports you between the building’s three internal floors. A screen plays the latest Bentley films, immersing you in the brand’s story as you move around the building.

On the second floor, a range of exquisite pre-owned Bentleys are displayed, before you encounter the building’s crowning glory: a sunlit roof terrace from which to enjoy the Dubai skyline. With a stunning glass car lift so you can bring your Bentley with you, the roof terrace becomes the stage for an unforgettable photo opportunity.

Every host at the showroom is equipped with the latest portable technology, ensuring that whatever floor you arrive at, you can expect to be welcomed by someone who knows who you are and, crucially, why you have chosen to visit Bentley Dubai.