A GLITTERING NEW LANDMARK
On arrival, the first thing to strike you is the showroom’s stunning Luminary Facade: An illuminated, curved glass wall comprising 160,000 LED lights, with the power to display film and imagery in a near-limitless spectrum of colour. Think of it as an enormous, high-resolution screen, draping Bentley’s classic diamond pattern around the walls of a beautiful building – a sculpture in light.
Thanks to cutting-edge number-recognition software, the licence plates of visiting customers can be projected into the Aqua Graphic water curtain at the entrance – the first stage of entry into an extraordinary luxury world.
Read more about the technology behind the Dubai Showroom Luminary Facade here.