Joe & The Juice

Caffeinated craftsmanship

Bentley is working with the global premium coffee and health food chain Joe & The Juice to deliver a range of experiences around the world, based on a shared belief in craftsmanship, wellbeing and community.

Espresso machine in the Bentley x Joe & The Juice Bentayga, with two people stood next to it.

A truly global community

Joe & The Juice

Born in Copenhagen back in 2002, Joe & The Juice is a global chain of coffee and juice bars with more than 500 stores around the world. Like Bentley, Joe & The Juice believes in building communities of customers who appreciate quality and craftsmanship – a philosophy that will see this exciting brand grow even further in the years ahead.

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Cars, coffee and community

Caffeine & craftsmanship

Bentley’s collaboration with Joe & The Juice represents a stunning example of the two brands’ shared commitment to innovative design and bespoke craft.

Mulliner, Bentley’s coachbuilding department, has created a unique Bentley Bentayga, rendered in the colours of both brands. Built into the boot space is a fully operative barista coffee station, comprising a coffee grinder and coffee machine. The result is a striking co‑branded vehicle designed to bring together communities of like‑minded people at events of all kinds, united by a shared passion for cars and coffee.

The first of such events was hosted at Duke of London, the West London destination for classic and supercar culture, where Bentley drivers and enthusiasts were among the first to experience the collaboration.

An exciting journey lies ahead

The Bentley X Joe & The Juice Bentayga will soon begin an international tour of cultural, lifestyle and design events around the world. Consider it just one example of what is possible when two inspirational brands come together. This unique vehicle is just the beginning of this exciting collaboration. While the next activities remain under wraps for the time being, one thing is for certain: they will focus on fuelling the community, both with extraordinary coffee and extraordinary automotive craftsmanship.