The Chalet Edition

A Co-Creation by Mulliner & Gstaad Guy

When social media personality and luxury lifestyle guru The Gstaad Guy brings his unique alpine aesthetic to Mulliner, the bespoke division of Bentley Motors, the result is something rather special. Behold The Chalet Edition, a Bentayga EWB that rises to the pinnacle of style.

The Gstaad Guy

Cultural icon

Refined sensibility

Gstaad values

With his sharp, satirical take on ultra-high-net-worth living, The Gstaad Guy quickly won a global audience, and to date he has over 1.7 million followers on social media. His pioneering partnership with Mulliner on the Chalet Edition makes him the first social media personality to collaborate with a luxury automotive brand.

He has captivated a community with his gentle mockery, but beyond the knowing satire, The Gstaad Guy reveals a deep understanding of culture and an instinctive sense of personal style. His work reflects a genuine appreciation for refined, understated luxury. It was this sensibility that led him to discover his ideal creative partners in the Mulliner Bespoke Studio, who commissioned the distinctive Chalet Edition.

Togetherness, warmth and excellence are the keynotes of The Gstaad Guy’s alpine lifestyle – qualities he brought to the co-creation of the Bentayga EWB Chalet Edition. Just 25 examples will be created by Mulliner, Bentley’s bespoke division. Each one an elegant tribute to the refined world of upscale Alpine living.

Hand-applied finish

The Light Tudor Grey finish of the Chalet Edition Bentayga is applied by hand in a painstaking 60-hour process

Styling Specification

Aero Styling Specification spoilers and sills are finished in Bronze with a subtle Fireglow pinstripe

Understated distinction

The Chalet motif features on each of the front wings

Welcome lighting

Opening the doors at night reveals a personalised light animation to illuminate the way

Bespoke treadplates

Treadplates feature the Chalet Edition typestyle to complete the exterior

Boot protector

Bespoke Saddle leather boot protector features Fireglow binding and Alpine Flower embroidery

Subtle highlights

Fireglow accents create delightful focal points within the cabin

Natural wood

Open pore Liquid Amber veneer on fascia and waistrails is invitingly tactile and nodes to Chalet inspired living

Warm tones

Saddle leather with discreet tweed detailing creates an ambience of welcome and warmth – two keynotes of Gstaad living

Seating for four

Bentley’s Comfort seating is designed to reduce stress and fatigue. Four seat configuration provides the perfect environment for relaxed conversation

Diamond quilting

Comfort-oriented specification includes tactile and enveloping diamond-quilted upholstery

Laser etching

The Gstaad Guy’s Chalet Emblem alongside a unique chalet graphic is applied by laser etching on fascia and seat inserts

Alpine beauty

The Alpine Flower motif is executed with exquisite red and green embroidery on headrests and cushions

The Chalet Edition

Inspired by Alpine retreats

Together, the Mulliner Bespoke Studio and Gstaad Guy have created the ultimate ‘chalet on wheels’ - a limited edition Bentayga EWB that brings to life the alpine lifestyle and offers the epitome of elegant, understated sophistication. The Chalet Edition’s interior features warm, tonal colours, natural materials and enveloping textures. With four comfort seats engineered to reduce fatigue and a rear centre console, it’s optimised for relaxed conversation and wellness. Each one a tribute to the unhurried pursuit of perfection.

Details

Dedication to craftsmanship

Warm colours, natural materials and subtle details of bespoke craftsmanship create a haven of wellness and relaxation within the spacious cabin of the Bentayga EWB Chalet Edition. The Gstaad Guy worked in collaboration with Mulliner to create detail touches like the Alpine Flower embroidery on headrests and cushions and the Chalet Emblem that is laser etched on the Open Pore Liquid Amber fascia. Even the bespoke exterior finish of Light Tudor Grey is hand sprayed, a process that takes 60 hours to achieve Mulliner’s characteristic flawless finish.

Mulliner

The beauty of bespoke

Mulliner is Bentley’s bespoke division, bringing individual visions of luxury to life for the truly discerning.

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