When W.O. Bentley built his first car in 1919, he assigned the company he’d founded a guiding mission: to build “a good car, a fast car, the best in its class.”
That maxim still drives Bentley today. You can’t build a best in class car without being curious about what comes next. The same attitude informs Beyond100+, which is our plan to continue Bentley’s pursuit of excellence for the next hundred years as we continue to blend the twin pursuits of performance and luxury that have defined us for more than a century.
But creating effortless comfort and machines that thrill doesn’t begin and end with our cars. It depends on a constant effort to improve our practices and treat the people and places around us with decency. Each decision, from the forests where we responsibly source the wood veneers for our dashboards to the boardroom, is measured against our high standards.
As we forge ahead in our second century, Bentley’s Beyond100+ strategy is our effort to hold to the same values that have defined our company for decades: excellence, elegance, effortlessness, and exhilaration.
