Design

The new Bentley Wings

For the first time in over two decades—and only the fifth time in our 106-year history—we’ve redesigned the Bentley Wings. This new emblem marks the beginning of a bold new chapter for Bentley Motors, coinciding with the opening of our brand-new Design Studio in Crewe and the upcoming reveal of our future vision concept on 8 July.

Designed entirely in-house, the new Winged B was led by our Director of Design, Robin Page. He describes it best: “If a luxury brand is the product of the stories it has created, then its emblem is its signature.” Clean, sharp and confident, the updated emblem reflects a modern Bentley—progressive, refined, and unmistakably powerful.

Design concept drawings of the new Bentley Wings.

Internal competition

We ran an internal design competition and the winning concept came from Young Nam on our Interior Design team. It honours the heritage of past designs while pushing us forward—retaining the iconic B and diamond inner wings, but now with more sculptural form and simplified lines, inspired by the elegance and precision of luxury watchmaking. As Robin explains, “In an era of ever-increasing complexity… simplification and refinement is a modern necessity.” The jewel-like B at the heart of the emblem can even stand alone as a graphic mark, something we’ve never done before.

Explore Bentley Design

Front of the Bentley EXP 15 concept car.

A new era of Bentley design

This emblem is more than a visual change—it’s the opening statement of our evolving design language. You’ll see it first on the front of our new concept car, a glimpse into the future of Bentley, inspired by the icons of our past.

We’ve always believed that our emblem is a symbol of motion, performance and elegance—something our founder W.O. Bentley understood when he asked his friend F. Gordon Crosby to create the original Winged B in 1919. Now, over a century later, we’ve reimagined that vision for a new era. And this is just the beginning.

EXPLORE EXP 15