Bentley opens new showroom in Milan
Bentley Motors has opened its latest dealer, in Milan, Italy. The Milan showroom is in an all-new location in the heart of Milan, and consists of a showroom measuring 500 m² and a state-of-the-art workshop and aftersales centre.
Robert Engstler, Regional Director, Bentley Europe, said at the opening: “This is a great day for Bentley in Italy. With this new retailer we ensure that our customers have a unique Bentley experience and we are proud to set a new benchmark in the luxury automotive market here in Italy. I am glad we took this important step together with our partners at Bentley Milan.”
Being the only Bentley retailer in Italy, Bentley Milan offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods.
Ado Fassina, CEO Fassina Group Italy, added: “I am very proud to represent the most successful automotive luxury brand in the world. Bentayga launch and luxury market growth fully convinced me to invest in the completely new Bentley corporate identity. Our main target is to deliver to Bentley customers the best luxury experience on both, sales and aftersales services.”
The new showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing.