Bentley sprints into new partnership with The Jockey Club
Bentley is delighted to announce a premium partnership with The Jockey Club, founded in 1750 by the champions of British horse racing, whose patron is Her Majesty the Queen.
The club operates 15 of the leading racecourses in the UK, including Cheltenham, Epsom Downs, Newmarket and Aintree. The partnership will attract fans and supporters of Britain’s second-biggest spectator sport, with authentic experiences of Bentley models and opportunities for exclusive access to Jockey Club hospitality.
Bentley will be the official luxury car partner of The Jockey Club, in addition to the official luxury car partner of the Cheltenham Festival and The Investec Derby at Epsom Downs in 2016.
The Cheltenham Festival is Britain’s most attended four-day sporting event, with 250,000 visitors, the equivalent of jump racing’s Olympics. The Investec Derby Festival features the world’s most famous and richest race, attended by The Queen in a personal capacity.
Kevin Rose, Bentley board member for sales and marketing, commented: “Bentley and The Jockey Club share an illustrious heritage and are both committed to offering unparalleled luxury experiences in the context of supreme performance.”
Simon Bazalgette, Group Chief Executive of The Jockey Club, also added: “We are delighted to welcome Bentley into The Jockey Club’s world as an official partner. There is clear symmetry between our two brands and we believe this will be of interest to both British Racing’s premium customers and Bentley’s.”
Bentley customers will also be able to enjoy premium experiences at the races and in Newmarket or inside the historic Jockey Club Rooms private members’ clubhouse on The Jockey Club’s racehorse gallops and at The National Stud.