Bentley announces the release of a limited genesis NFT created by Bentley designers.
Bentley is making its first venture into the NFT marketplace with a one-time NFT drop, scheduled for late 2022 and limited to just 208 pieces. 208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.
The genesis Bentley NFT will be a unique artwork created by Bentley Design, and will offer unique access and exclusive rewards to holders. The NFT is the beginning of a long-term approach to expand and enhance Bentley ownership in the Web3 ecosystem.
Member of the Board for Sales and Marketing, Alain Favey, comments:
“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space.”
First step into Web3
Bentley’s NFT drop will be an integral first step into Web3 space. Bentley will explore other digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organisation.
Proceeds from this and future activations will further the brand’s philanthropic efforts. Bentley will accelerate support for students interested in engineering, design, and manufacturing, all areas where Bentley requires new talent annually. Bentley also plans to support organizations working to increase sustainability efforts, especially in the transportation sector.
The unique pieces of digital art featured on the NFTs will be revealed prior to the drop.
Visit NFT.bentleymotors.com to register your interest and be kept in touch about Bentley's genesis NFT.