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“A designer’s job is many things; not just sketching. But it’s certainly the most enjoyable part. It’s straight from his heart onto the paper. For me, sketching is the perfect start point for great design.”

John Paul Gregory, Bentley Head of Exterior Design

Since 1919, Bentley’s uncompromising vision has allowed us to achieve the highest levels of bespoke luxury, with a clear, instantly recognisable bloodline running through all our cars.

Our design team includes over 100 experts from around the world. They work closely with our engineers, production experts and craftspeople. Every aspect of our cars is scrutinised multiple times, with nothing left to chance.

We continue to invest in the latest design and manufacturing technologies at our UK production facilities, allowing us to go on designing cars that emanate the spirit of spontaneous adventure.

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Unmistakeably Bentley

Our approach to design is encapsulated within the Bentley ‘powerline.’ This is a single sharp edge, rising from the front wheel arch and cutting a purposeful path down the side of the car. This contour has identified our cars for decades. Today, it is still the first thing a Bentley designer draws when conceiving a new vehicle. 

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All our cars still attest to an illustrious design-led past – in a line here, a curve there, in the delicate burr of a perfect veneer or the cool touch of chrome. The future is yet to be written. But we constantly seek the insights and ideas to inspire the next great Bentley.


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The Volkswagen Group’s acquisition of Bentley in 1998 gave us access to new resources and new technologies. This support lent even greater momentum to the marque’s renaissance. Volkswagen respects and values Bentley’s heritage and iconic status and wish this to continue and evolve.

This has allowed us to stay true to our British roots while maintaining a pre-eminent position as a creator of desirable high performance cars. The uncompromising luxurious quality, power and performance of our range continues with the Bentayga and Flying Spur, alongside the archetypal Continental and Mulsanne.

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