Powerful, individual and exquisite: Bentley launches CW1 house

Bentley has officially opened CW1 House: a purpose-built flagship showroom concept at the home of Bentley in Crewe.

In the near future, the striking new design of CW1 house will be rolled out across Bentley’s global dealer, with the brand opening flagship showrooms in major cities around the world including Dubai, Beijing, Los Angeles and London.

Wolfgang Dürheimer, Chairman and CEO, Bentley Motors, commented:
“Bentley gives customers around the world a bold, clear and contemporary interpretation of our vision and brand values, bringing our design language, craftsmanship and attention to detail into even sharper focus.”

Kevin Rose Member of the Board for Sales, Marketing and Aftersales, added: “One of our great strengths is the luxurious degree of choice we offer to our customers, so that every Bentley is tailored and individual. Our new showrooms, in particular the Mulliner suite, bring these choices to life, enabling customers to see and feel the breadth of what we can do – immersing them in the world of Bentley and fuelling their creativity. It offers a visualisation of the most exclusive customer experience.”

CW1 House gets its distinctive name from the postal code of the Bentley factory. The new design takes inspiration from the company’s 95-year history, while drawing on influences from the best in contemporary luxury.
The luxurious materials which adorn every Bentley have been integrated CW1’s design. The showroom carpets are made from the same rich lamb’s wool used in Bentley’s interiors, the furniture is trimmed in Bentley leather and Mulliner areas are enveloped by contemporary solid oak panels.

To read more about CW1 house and the Bentley Experience click here.