A New Design Statement
The embedded diamond concept is a contemporary display created by Bentley to showcase its vehicles and create a recognisable mark for the brand in the world beyond the vehicle.
Straight grain walnut, a material with a long standing connection to the Bentley brand, having being utilised in some of its earliest cars and still one of most popular wood veneer choices by customers today, is re-imagined in a contemporary form language that respects the material’s natural beauty.
The vertical veins of the structure are aligned to reveal a layer of embedded diamonds within the negative space. The diamond motif is a subtle nod to the iconic graphic within the Bentley brand that has been utilised in many ways across the Bentley matrix grille, diamond knurling and quilted seats. The curved form that surrounds the car stage presents an invitation to look deeper into the pattern which reveals itself as the viewer moves around it, while the framework around the veins is a sculptural homage to the Bentley Flying B.