Bentley has worked with students on the Intelligent Mobility MA course at London’s Royal College of Art, to create a collection of visionary design concepts for display in Germany and in Europe in early 2023.
The students’ designs were first shown as Bentley Projects at The Guggenheim Museum Bilbao in September, as part of Motion, Autos, Art, Architecture – an exhibition exploring the intersection of automobile design and art, curated by the Norman Foster Studio.
The designers of the future were invited to explore sustainable luxury and how future vehicles can be designed to adapt and evolve during their lifecycle to provide more sustainable, efficient and meaningful ways of co-existing with people. The objective was driven by Bentley’s 'Beyond 100’ strategy – a holisitic future vision to transition the Bentley brand.
Chairman and Chief Executive, Adrian Hallmark, embodied the vision of this strategy in his ambitious claim:
“Within a decade, Bentley will transform from a 100-year-old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
Professor Dale Harrow, Chair of the Intelligent Mobility Design Centre and Head of Intelligent Mobility Design, Royal College of Art said:
“We are at a turning point where the onset of autonomous vehicles must be balanced with sustainable materials and processes: students have developed a wide range of responses to this need in collaboration with Bentley who have supported them throughout the design process.’