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New Bentley on Demand: a concierge-style luxury experience

Bentley has announced the trial of Bentley on demand – an innovative new luxury connected-mobility service.  Bentley on Demand is designed to provide customers with a luxury mobility solution wherever they may be. The service will be trialed initially in New York, Los Angeles and Dallas this summer, with further cities to follow. 

Bentley on Demand has been created to meet the expectations of owners who wish to drive a Bentley while travelling, or who desire a different Bentley for special occasions. Whether it is a Bentayga SUV for family adventures, or a Mulsanne Speed for luxurious dynamic drives, Bentley on demand offers the car to suit the customer’s requirements, providing a bespoke, connected, door-to-door service of the highest quality. 

As the next step in our luxury mobility strategy, Bentley on demand enables customers to avoid the inconvenience and disruption of traditional rental car services.

This announcement comes just six months after the  successful trial with Filld, a mobile-app-based fuel-delivery service which affords owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.

An Exclusive Service for Bentley Network App Members
Bentley on Demand is available to existing Bentley owners as a concierge service via the Bentley Network app. Members simply download the app from the Apple App store, validate their account, and choose a suitable Bentley from the extensive luxury fleet available.

Following a confirmation, a courteous reminder of the reservation will be sent an hour before delivery, and the member will receive another message to inform them of the concierge’s arrival with the car.

The service is designed to ensure seamless delivery of the car to a convenient location, and minimal disruption.

As part of the service, upon delivery the concierge will explain and demonstrate the car’s features. When the reservation has ended, the same Bentley concierge will meet the customer at their preferred location to collect the car.

An Invitation to Trial the Latest Bentley Luxury Service
Bentley Network Members are invited to experience Bentley on demand via the exclusive Network app: beginning with New York, Los Angeles and Dallas. Further cities will follow and members can request to be notified when their city is available.

Read more about Bentley on Demand here.

Read more about the Bentley Network, exclusively for Bentley owners, here.