Bentley launches fragrance range for men

'Lalique for Bentley Crystal edition' and 'Bentley For Men' available from April 2013

Bentley is delighted to announce the launch of its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company.

Lalique for Bentley Limited Crystal Edition
"Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle," says Silvio Denz, CEO of Lalique.

The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke 'Lalique for Bentley Crystal Edition', an impressive crystal flacon with the legendary 'Flying B' Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty.

The eau de parfum is a fitting elixir of fine woody notes and exquisite leather to complement the excellence of Bentley's craftsmanship.  Further, precious orris butter accord enriches the scent to create a sensual and charismatic character. The 'Lalique for Bentley Crystal Edition' showcases the finest glassmaking expertise and is limited to only 999 pieces, available at a number of carefully selected retailers from April 2013.

'Bentley for Men' and 'Intense' range
The 'Bentley for Men' and the high-impact 'Bentley for Men Intense' fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich, including those must-haves for Bentley's debut fragrance, fine wood and leather notes.
The 'Intense' version will take these notes to another level by infusing the rich scent with aromatic African geranium. The bottle design echoes the luxury of Bentley cars with an elegant symmetrical shape and the iconic Bentley knurling features on the stopper.

The Bentley fragrance range is launched at Harrods, London from 24th March, 2013, with further retailers to follow later in 2013.

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