China welcomes new dealership

The opening of a new showroom in the Chinese capital of Beijing at the weekend becomes the largest Bentley dealership in Asia.

Bentley Beijing Sanlitun Village, located in the heart of the city’s most fashionable district, marked its historic inauguration alongside distinguished guests and friends from across the world.

Bentley Motors and its customers at the grand opening celebrated HM The Queen’s Birthday and her Diamond Jubilee year at the gala opening of one of the world’s largest Bentley dealerships - a new landmark in the cosmopolitan Sanlitun district. To mark the occasion, Bentley unveiled the first example of its Mulsanne Diamond Jubilee Edition, created exclusively for the Chinese market.

China is now the largest market for Bentley Motors. In 2011 we delivered 1,664 cars to Chinese customers and during the first quarter of 2012 sales in the region grew by 84 per cent compared with the same period in 2011. Bentley’s dealership presence is set to further expand in the next 12 months as the latest high performance coupe and convertible Continental models are introduced to Chinese customers in 2012.