Cryptic mission to find the first fan to read Carte Blanche
Bond fans eager to get their hands on the latest James Bond adventure Carte Blanche by Jeffery Deaver, published by Hodder & Stoughton on Thursday 26 May 2011, have been set a cryptic mission to win the ultimate prize: to be the first fan to read Carte Blanche a day before the rest of the world.
Fans will be challenged to solve a series of cryptic clues and questions in the run-up to Wednesay 25 May, the day before the book’s first worldwide publication. Clues will be posted on websites, Twitter, Facebook, and later Bond-related London-based locations. Participants will need to return regularly to www.facebook.com/007CarteBlanche to unravel the clues, and there will then be one final 007-style secret mission to take place in London. The competition will climax on 25 May, when the winner will receive this ultimate Bond prize.
In classic James Bond style, the winner of the challenge will be picked up in the new Bentley Continental GT - the car driven by Bond in Carte Blanche - and chauffeur-driven to the five star Lanesborough Hotel in London. Here, in luxurious surroundings, they will be able to stay up all night to finish the novel, before meeting Jeffery Deaver himself the following day to discuss first-hand the details of the book. Lucky runners-up in the competition will receive invitations to the first public event with Jeffery Deaver on 26 May, where he will be speaking at the Congress Centre in London.
For those bond fans who aren’t able to travel to London to complete the task, a separate strand of activity will let them compete to win one of 10 sets of books consisting of a signed first edition of Carte Blanche as well as other Jeffery Deaver, Ian Fleming and Charlie Higson titles.
Kelly Weekes, Marketing Director of Hodder & Stoughton, says: “This is an incredibly exciting competiton that reflects the anticipation and secrecy surrounding Carte Blanche. Asking Bond fans to take part in their own cryptic mission will allow every Bond fan to put their Bond knowledge to the test and their clue-solving skills to the limit ahead of the publication of Carte Blanche.”
Hodder & Stoughton have partnered with social media agency Fresh Networks to manage the campaign. Mark Jennings, Account Director, adds: “We are delighted to work with Hodder & Stoughton on this unique project. Many of us are Bond fans and it was fantastic to craft the mission and campaign experience for this icon.”