Bentley launches capsule Handbag collection
Bentley Motors will launch the Bentley Handbag Collection at the prestigious Pebble Beach Concours d’Elegance, the world’s premier event for automotive enthusiasts and connoisseurs of culture, this week.
The launch marks a project which reflects the essential values for which Bentley is renowned worldwide: an exquisite design aesthetic, highly skilled craftsmanship, attention to detail and dynamic performance. The Bentley Handbag Collection transfers the functional luxury of our cars into an accessory that women can cherish.
Dr Ariane Reinhart, Member of the Bentley Board for HR, has spearheaded this lifestyle venture to attract new female customers who share a passion for exclusive, high quality goods. “More than luxury vehicles, Bentley’s models today are capturing more and more women’s hearts through their elegant lines and flawless materials,” she comments. “As increasing numbers of women around the world enjoy greater professional success and economic status, so have they developed a taste for refined, exclusive products.”
The Collection features two distinct models – The Barnato (featured above in red) and The Continental.
The Barnato is named after Diana Barnato, socialite daughter of Woolf Barnato, one of the original ‘Bentley Boys’ and chairman of the company. She was an experienced Bentley driver and an accomplished aviatrix. Diana was the first British woman to break the sound barrier and always portrayed both daring and glamour in equal measure.
The Continental is named for one of Bentley’s famed model lines, used on successive generations of Grand Tourers since 1952 and the underpinning of the brand’s current success since the two-door Continental GT coupe was launched in 2003.
Dr Reinhart adds: “Just as the Bentley Boys are our historical racing heroes, and an iconic part of the brand, today there is an emerging culture of confident and successful women, ‘Bentley Girls’, with the same adventurous spirit. We are creating this luxurious and stylish handbag series to appeal exclusively to these modern women.”
Bentley’s Head of Product Design, Daniele Ceccomori, has worked closely with renowned luxury leather bag designer Vincent du Sartel to bring the handbag design to life, highlighting the brand’s contemporary elements. “With the actual design of the handbags we wanted to create a strong link with some of the key features on our cars,” says Ceccomori.
The Bentley Handbag Collection is available from October 2013. This limited edition collection comprises 160 bags globally, 80 of each style, in four colourways. This palette of options will be expanded in 2014 to include new models. Further information can be found at www.bentleyhandbagcollection.com