Bentley collaborates with top London men's grooming salon
Bentley crafts men and women based at the Home of Bentley in Crewe have renovated six barbers’ chairs, incorporating materials and finishes from luxury Bentley cars.
Both Bentley and Pankhurst London share a commitment to peerless quality, contemporary style and modern luxury which combine to make the partnership one of true excellence.
Stefan Buescher, Director of Marketing¸ Bentley Motors, commented: “Bentley is widely recognised as one of the world’s most desirable and authentic luxury brands. A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be.
“Working with Pankhurst has given us the opportunity to show this craft in an innovative and exciting way to create a unique experience in London’s finest barber shop. Only Bentley could make such exquisite and beautiful chairs.”
The project combines both Bentley’s luxury leather trim and the Mulliner special commissioning department. Eight hides were used in the development and production of Bentley’s unique chair covers, also featuring bespoke Bentley and Pankhurst embroidery.
The chairs’ arms were refabricated by grafting new wood onto the structure to replace the redundant ashtrays, and the suspension system within the chairs was reworked to improve the level of comfort. Hand-sculptured new headrest foams were also produced in an improved density material to further enhance the sense of wellbeing. Finally, colour combinations were chosen by the Bentley colour and trim team in conjunction with Pankhurst.
Brent Pankhurst, owner of Pankhurst, added: “The beautiful barbers' chairs Bentley has created for Pankhurst London highlight both brands' commitment to bespoke style and luxury, helping create a haven of masculinity in our new flagship home on Newburgh Street, London W1.
“Sumptuous, stunning and elegant, our Bentley crafted chairs are the perfect place to sit back as we ensure you'll never leave with a hair out of place.”